HR Manager at Geek Informatic & Technologies Pvt. Ltd.
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Geek Informatic & Technologies - Executive - Pay Per Click (1-3 yrs)
Job Opening for Pay Per Click Executive.
Experience Required: 1 to 3 years.
Salary: No Bar for deserving candidates.
Key Functional Areas of Responsibility
- Implement Pay Per Click media strategies for clients
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
Handle the creation of large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Handle display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
- Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals.
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