Senior Executive HR at GD Goenka Healthcare
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GD Goenka Healthcare - Manager - Franchise Sales (5-10 yrs)
Full job description
A Franchise Acquisition Manager is responsible for identifying, attracting, and securing new franchisees for a company's franchise program. This role involves a combination of sales, marketing, and strategic planning. Below is a detailed job description for a Franchise Acquisition Manager:
Job Title: Franchise Acquisition Manager
Job Summary:
The Franchise Acquisition Manager is tasked with driving the growth of the company's franchise network by identifying potential franchisees, managing the acquisition process, and ensuring a seamless onboarding experience. This role requires strong sales acumen, excellent communication skills, and a deep understanding of the franchising model.
Key Responsibilities:
1. Lead Generation and Prospecting:
- Identify and target potential franchisees through various channels including online platforms, trade shows, networking events, and direct outreach.
- Develop and maintain a pipeline of qualified leads.
2. Sales and Marketing:
- Create and implement strategic marketing campaigns to attract prospective franchisees.
- Develop marketing materials, presentations, and proposals tailored to potential franchisees.
3. Qualification and Evaluation:
- Evaluate potential franchisees based on their financial capability, business experience, and alignment with the company's values and goals.
- Conduct initial interviews and assessments to determine fit.
4. Franchise Sales Process Management:
- Guide prospective franchisees through the sales process, including presentations, site visits, and meetings with key stakeholders.
- Negotiate terms and close franchise agreements.
5. Onboarding and Transition:
- Ensure a smooth transition for new franchisees by coordinating with internal teams for training, setup, and support.
- Provide ongoing support and guidance during the initial stages of the franchisee's operations.
6. Market Analysis and Reporting:
- Conduct market research to identify opportunities for franchise expansion.
- Prepare regular reports on franchise acquisition activities, pipeline status, and market trends.
7. Relationship Management:
- Build and maintain strong relationships with prospective and new franchisees.
- Serve as a liaison between franchisees and the corporate office.
8. Compliance and Documentation:
- Ensure all franchise agreements and related documentation are completed accurately and in compliance with legal requirements.
- Stay updated on franchising laws and regulations.
Skills:
- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Ability to analyze financial statements and assess business viability.
- Proficiency in CRM software and Microsoft Office Suite.
- Knowledge of franchising laws and regulations.
Personal Attributes:
- Results-oriented with a proactive and self-motivated approach.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Willingness to travel as required.
Working Conditions:
- The role may require travel to meet potential franchisees, attend industry events, and conduct site visits.
This job description outlines the primary responsibilities and qualifications for a Franchise Acquisition Manager, highlighting the importance of sales skills, strategic thinking, and relationship management in driving franchise growth.