Executive - Talent Acquisition at Gati KWE
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Gati-Kintetsu Express - Content Writer (4-8 yrs)
Roles & Responsibilities :
- Develop engaging content that enhances brand visibility and marketability across campaigns and media vehicles including social media platforms
- Content writing, drafting speeches for leadership, articles, letters to industry bodies and government bodies
- To help with creation of content for marketing campaigns and internal engagement activations.
- Collect, curate and update content across offline and online media
a) Offline Media: print, online and other interactive mediums, including sales brochures, newsletters, presentations and direct mail
b) Online Media: blogs, articles, newsletters, emails, website, social media and Info graphics for the senior management and the websites
- Work closely with company's Design and Development Teams on all creative and branding initiatives
- Continuously work with all verticals, business and non-business to track and create case studies
- Identify and articulate ideas on thought leadership and work with other teams to develop materials including whitepapers, research reports, presentations and case studies
- Create and nurture a community of bloggers for thought leadership
- Actively participate & take initiative in all brand building and marketing exercises
- Provide innovative ideas for engaging customers
- Quality check of the data across communication platform to ensure that information is accurate and in sync with the brand positioning
- Compile comprehensive information of inventory and images
- Exceptional ability to write content across mediums and for different purposes
- Impeccable grammar and ability to create persuasive content
- Deep knowledge of social media and ability to write content for it
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