Description : 

What makes Gartner a GREAT fit for you? When you join Gartner, you- ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We- re the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can- t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

Interested in learning more, view and register for any of our upcoming recruiting events

Marketing Specialist

What makes Gartner a GREAT fit for you ?

When you join Gartner, you'll be part of a fast-growing team that helps the world become smarter and more connected. We- re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development - as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

About this role:

- Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

- We are currently seeking a Marketing Specialist to help drive marketing efforts across different channels and product lines globally. The Marketing Specialist will be responsible for executing marketing activities to drive customer acquisition and cross-sell, including integrated marketing campaigns, product messaging, sales enablement materials, and campaign reporting and analysis. He/she will work closely with a team of geographically dispersed Marketing leaders to execute scalable, globally consistent marketing practices.

- Marketing impact is measured on revenue sourced from marketing leads, brand awareness, new product launch effectiveness and overall effectiveness in coordinating with other relevant corporate functions and teams. Based in our Gurgaon, India office, this is an exciting time to join a growing international business. The marketing team in Gurgaon is a key contributor to our global marketing and sales enablement department (~60 global associates) and accelerates sales productivity by developing product messaging & campaign strategy that is brought to market through experiential, digital, paid 3rd parties, unpaid media and sales channels.

What you will do :

- Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.

- Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.

- Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.

- Write and optimize public website content with a strong understanding of SEO. Draft ad copy for various paid social media campaigns such as LinkedIn Sponsored Updates, SEM ads etc.

- Support marketing collateral creation and create effective sales enablement materials to improve sales teams- ability to authentically engage with segments

- Partner with marketing leaders in the US and Europe to develop a deep understanding of messaging and product offerings.

- Collaborate across business lines and with colleagues in Gurgaon to identify, leverage and integrate marketing ideas and activities.

- Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices

- Coordinate with marketing partners (Centres of Excellence) across

What you'll need :

- BS/BA degree or MBA degree on marketing or related field

2-3 years of B2B marketing experience, including :

- Strong English communication and written skills

- Experience in executing multi-channel marketing campaigns

- Experience with a CRM (salesforce or sugarCRM), CMS (Hippo or Adobe AEM), email management system (Eloqua) and Google Analytics preferred.

- Intermediate/advanced Excel experience preferably ease with formulas and pivot tables.

- Experience marketing to executive-level audiences

- Experience in managing multiple senior stakeholders across geographies will be an added advantage

The ideal candidate will be:

- This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.

Self-starter :

- Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn- t be something that you have to work at.

Detail-oriented :

- Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.

Collaborative :

- Must have strong presentation and writing/editing skills. Able to write grammatically correct sentences in an engaging way. Have a content and strategy orientation to marketing.

Communicator :

- Ability to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.

Intellectually Curious :

- Ability to define problems, collect data, establish facts, and draw valid conclusions.

Analytical :

- Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships

Positive :

What we offer:

- In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including:

- Limitless growth and learning opportunities.

- A collaborative and positive culture - Your team will be as smart and driven as you

- Outstanding compensation - Plus competitive benefits and generous time off

- A chance to make an impact - Your work will contribute directly to our strategy

About Gartner:

- Gartner is the world's leading research and advisory company, offering information, advice and tools for business leaders. We provide objective and invaluable insights to our C-level executive clients, where we guide them to achieve the mission-critical priorities of their organization. We- ve grown exponentially since our founding in 1979 and now employ over 17,000 associates globally and support 12,000 clients in more than 100 countries. Visit gartner.com to learn more.

Our awards and accolades:

- Fortune World's Most Admired Companies 2016, 2017, 2018, 2019 & 2020

- Forbes America's Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019

- Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019 & 2020

Diversity, inclusion and engagement at Gartner:

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Gartner affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified applicant with a disability and unable to or limited in your ability to use or access the Gartner's career webpage as a result of your disability, you may request reasonable accommodations by calling Human Resources at +1203-964-0096

For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Location:  Gurgaon, India

Note : For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.