Description : 

What makes Gartner a GREAT fit for you ? When you join Gartner, you'll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We're the world's leading research and advisory company that steers clients toward the right decisions with business and technology insights they can't find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

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Marketing Manager, Gurgaon

What makes Gartner Digital Markets a GREAT fit for you ?

- Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business comprises three leading brands- Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

About This Role :

- As a Content Marketing Manager, International, you will lead a team of Content Analysts, Editors, Project Managers and Marketing specialists to help Gartner Digital Markets brands (Capterra, GetApp, Software Advice) grow in several markets around the globe. You will oversee and coordinate the tasks and deliveries of your team members, working closely together with the Marketing Associate Director and the Content Associate Director for the International team (based in Barcelona, Spain).

What You Will Do :

- Build and manage a high-performing content marketing team.

- Analyze content performance and make critical decisions on the direction of our content strategy.

- Lead the on-time creation and delivery of high-quality and engaging content to ensure we meet the needs of our target audience (small to midsize businesses).

- Lead the content outreach and offline SEO operations and deliveries to ensure we meet the defined objectives

- Work with marketing teams to ensure content is SEO optimized, promotable and promoted effectively.

- Ensure that all projects and go-to-market activities are delivered on-time and within the scope

- Track projects performance, specifically to analyze the successful completion of short and long-term goals

- Forecast content performance to align content strategy with business goals and collaboratively make longer-view decisions on team expansion and breadth and depth of content coverage.

- Work to collaboratively formulate and execute on change initiatives that will keep our teams, systems and content on the leading edge.

- Grow your capabilities within the broader environment of Gartner leadership development.

- Liaise with the teams and content and marketing leadership in Barcelona in order to ensure alignment and deliveries

What You Will Need :

Education : 

- Bachelor of Arts in English, Bachelor of Journalism and Mass Communication, Marketing or related field of study.

- Master's degree is a plus.
 
Professional Experience : 

- 8-10 years of experience in content marketing

- Minimum 3 years of experience in building and managing high achieving content and marketing teams in an environment of continuous improvement and significant change.

- B2B or software/technology industry experience is a plus.

- Prior experience in delivering relevant business software content highly desired.

- Prior experience in delivering SEO-targeted web content also desired.

- Experience with managing or working on international content outreach, social and PR campaigns required

- Experience with SEO (onsite and offsite) required

Technical / Professional Skills & Competencies : 

- Strong project management skills and ability to lead teams through significant change.

- Experience with Google Docs, WordPress and other Content Management Systems (CMSs).

- Experience with data analysis, Google Analytics, BI tools and data-backed decision making required

- Experience with SEO tools (SEMrush, Ahrefs)

Who You Are ?

- Can lead employees to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment.

- Has a passion for technology and how it impacts business success.

- Can build, grow and motivate strong teams in a fast-paced environment where improvement is continuous.

- Is extremely organized and diligent in on-time editorial calendar execution.

- Understands the many facets of web content and how SEO impacts content marketing.

- Demonstrates strong people management and leadership skills

What We Offer :

In addition to an outstanding work environment with rapid advancement potential, Gartner associates enjoy exceptional compensation and benefits, including :

- Competitive base salary

- Flexible work environment

- A great work culture

About Gartner :

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day.From CIOs and senior information technology (IT) leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to supply chain professionals, digital marketing professionals and technology investors, Gartner is the valuable partner to clients in more than 10,000 distinct enterprises.

Gartner : 

- Gartner works with clients to research, analyze and interpret the business of IT within the context of their individual roles. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has almost 9,000 associates, including 1,900 research analysts and consultants, operating in more than 90 countries.

Diversity, Inclusion, and Engagement at Gartner :

- The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Gartner affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.

- Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified applicant with a disability and unable to or limited in your ability to use or access the Gartner's career webpage as a result of your disability, you may request reasonable accommodations by calling Human Resources at +1203-964-0096 

Location : Gurgaon, India

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