04/01
Amiya Kumar Samal
Senior Manager - Talent Acquisition at Gameskraft
Senior Manager - Talent Acquisition at Gameskraft
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Gameskraft - Manager - Performance Marketing (2-5 yrs)
About the Role :
- You will be part of the user acquisition team for Gamezy (Marketing Team of Gameskraft)
- This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India.
- You will learn and implement the most innovative marketing strategies and use cutting-edge marketing tools to implement various campaigns.
- You will get to work on various aspects of consumer marketing. Data is at the core of our business. The Marketing Manager performs rigorous data analysis to take day-to-day decisions at all stages of the player life cycle right from acquisition to retention.
- You will have to build an understanding of player behaviour from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns.
What you'll do :
- Manage performance marketing channels like FB, Google, DV360, etc to maximize relevant KPIs. Target users with relevant and personalized communication
- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimization, A/B tests, etc. to continuously improve ROAS from the campaigns
- Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.
- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards
- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.
- Understand user behaviour during acquisition, conversion, and retention stages by studying the game aspects, website features and player activity to obtain a holistic understanding of the product.
Who can apply?
- 2-5 Years relevant experience in managing Google/Facebook/Instagram ads & affiliates
- Some working with user acquisition/app-based industry is an advantage.
- Bachelor's Degree from the premium institute.
- Has closely worked with creative and media buying agencies
- Good communication & interpersonal skills
- Agency and client-side experience will be a major plus
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