What do you need to do - Role and Responsibilities:

- Drive & Manage New User Acquisition for our games via internal channels & external channels. (90% Internal & 10% external)

- Track and optimize activity to increase downloads & ROI from these channels.

- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc

- Plan, manage and execute to achieve optimum ROI per acquisition.

- Create & maintain reports to showcase the health of the campaigns.

- Create & manage A/B tests on App Stores to help drive more downloads through Store Optimizations.

- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions.

Who could you be- Background and Experience:

- A science or commerce graduate who has been in the Internet content and /or online advertising (ad agency, ad networks etc) business for a minimum of 3 years. Focus on international ad networks & campaigns would be preferred.

- Someone with hands-on experience of configuring and managing the ad inventory of multiple mobile applications, on at least iOS and Android.

- Someone with experience working with meditation platforms like MoPub or Admob, and familiarity with ad networks such as Admob, MoPub, GreyStripe, Vungleis a must.

- A high analytical mind set with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.

- Must be able to prioritize multiple assignments, with a high degree of accuracy, and function quickly in a fast-paced, deadline oriented environment.

Educational Qualification:

- Graduate/Diploma Degree holder in (Science/Commerce) or any other equivalent educational background.

- Additional Points: Excel expert (for reporting), candidates with exposure to Mobile industry would be an added plus point.

Growth and prospects:

This is a huge opportunity for someone who wants to be associated with Digital Entertainment as an industry and be responsible for scaling up a start-up venture to a large business. The market is poised for immense growth and the candidate can look forward to a long term growth curve in this industry.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.