Human Resources at Games2win India Pvt. Ltd.
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Games2win - Associate/Assistant Manager - Growth (2-6 yrs)
What do you need to do (Role and Responsibilities) :
- Drive & Manage New User Acquisition for our games via internal channels & external channels.
- Track and optimize activity to increase downloads & ROI from these channels.
- Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize performance - ROI, retention, engagement, etc.
- Plan, manage and execute to achieve optimum ROI per acquisition.
- Create & maintain reports to showcase the health of the campaigns.
- Stay up-to-date with digital marketing trends and potential new channels and strategies, including updates on attribution, latest trends in mobile marketing, social media acquisitions.
ASO
- Keyword optimization and analysis to increase store visibility through search.
- Optimize the conversion of the stores landing pages, including creatives and copy.
- A/B test store assets and roll out learnings to all platforms.
- Share best practices and ASO insights regularly with internal teams.
SMO
- Manage all social media platforms of the company. Facebook, Twitter, Instagram, YouTube.
- Provide detailed analytic reports of social media to the management and update about the process and recommendation for improvement.
- Work on the project of increasing the followers and app installs from social media.
- Lookout for partnership with Youtubers & Bloggers to generate more app downloads.
Who could you be - Background and Experience :
- A science or commerce graduate who has been in the Internet content and/or online advertising (ad agency, ad networks etc) business for a minimum of 2 years.
- A high analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
- Function quickly in a fast-paced, deadline-oriented environment.
Educational Qualification :
- Graduate/Diploma Degree holder in (Science/Commerce) or any other equivalent educational background.
Additional Points :
- Excel expert (for reporting), candidates with exposure to Mobile industry would be an added plus point.
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