Campaign Manager at Gameberry Labs
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Gameberry Labs - Manager - Campaign Management (1-3 yrs)
ABOUT US :
- Gameberry Labs is a mobile games studio based in Bangalore, founded in 2017. Our two Games, - Ludo STAR- and - Parchisi STAR- have more than 125M+ Downloads. We have a grand vision of being the Best Game Developing Company in the World.
- With 25M+ MAU, our games are thrilling adventures for designers, engineers, strategists and artists. We believe in building great games that people will love to grow old with. We offer an autonomous studio setup with a fast decision-making environment. This allows you to be impactful and grow fast.
Key Highlights:
- 125M Downloads
- Revenue 2020: 25M$+ (400% Growth in 2020)
- Highest concurrent players (~1.3M at the same time) on a Multiplayer Board Game - Best Multiplayer Parchisi in the World with 1M DAU from Spain
As new trends and technologies continue to disrupt and reshape the gaming landscape, our eyes are keenly set on becoming masters of casual game entertainment. Here, we are looking out for people who are creative, hard-working and dedicated to the art of building experiences for people.
RESPONSIBILITIES
- Campaign Manager is a critical position, who will be responsible to drive the user acquisition (UA) efforts. As a Campaign Manager, you will be a key member of our team responsible for growing our player base and expanding our audience.
- The ideal fit would be the one who is analytical, creative and strategic. You will be instrumental in helping us scale our marketing initiatives and help optimize campaign performance of our existing games as well as pipeline projects.
- This would involve rapidly scaling current opportunities and generating new ideas that can grow into long term revenue drivers. You will be working across paid user acquisition channels, primarily Facebook, Instagram, Google as well as other emerging digital platforms.
Requirements :
- Setting up, executing app campaign activations and monitoring budgets & performance
- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance and proactively make strategic recommendations to meet campaign goals and improve performance.
- Analyze data from A/B tests to provide insights, meaningful suggestions, and recommendations on action items
- Preparation and presentation of Weekly, Monthly and Annual competitive as well as category activity reports
- 1-2+ years experience in running biddable media campaigns across Google Ads, Facebook (experience in F2P games is a big plus)
- Experience with managing and optimizing user acquisition and retention campaigns in Facebook and Google Ads
- Ability to analyze reports and available data to formulate business insights and decide what recommendations to make basis them.
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