Digital Marketing Lead (ABM Specialist) - Remote

Job description :

Title : Digital Marketing Lead

Reports to : Head of Marketing

Experience : 3-7 years

Role Type : Full-time

Location : Indore / Remote (India)

Salary : As per Industry standards

About the Role :

- Galaxy Weblinks is looking for a highly motivated, creative and experienced marketer to jump-start our ABM (Account-Based Marketing) efforts and drive growth initiatives with the sales team for the key target accounts.

- The ABM specialist will be responsible for the strategy and implementation of effective Account-Based Marketing programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list and accelerating existing opportunities.

- To be successful in this role, you should have a flair for persuasive writing, experience working with enterprise customers in the US, and knowledge of ABM softwares. We are looking for candidates who possess the ability to think both creatively and analytically.

Key Responsibilities :

- Define and create a framework for integrated, multi-touch, multi-channel ABM program primarily targeted to enterprise customers

- Ideate and execute ABM campaigns on DemandBase / Hubspot to generate sales qualified leads for various geographies

- Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.

- Design email templates for 1:1 communications personalized to account profile; work with email team to launch emails on time and within expected guidelines

- Work with creative team, project management, and strategic partners to provide ad assets as needed to execute campaigns within their given drop dates

- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.

- Ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts

- Experiment with A/B testing and use personalization to refine the best hook for prospects

- Analyze campaign performance and execute improvements

- Document best practices for demand creation program implementation and identify areas for process or tactical improvement within marketing teams

- Collaborate closely with the sales team to identify target account needs and challenges; build key executive profiles and create engaging content and run targeted campaigns to engage key stakeholders

What we look for :

- Maniacal attention to detail

- At least 3 years experience in account based marketing for B2B enterprise customers.

- Experience with paid marketing campaigns will be a plus.

- Impeccable written and verbal communication skills.

- Experience with Demandbase and Hubspot will be a plus.

- Excellent personalized email writing skills to suit prospects changing needs and demands

- Good understanding of running and executing email drip campaigns

- Proven ability to undertake in-depth online research and via social media

- Data-savvy with exceptional attention to detail and excellent in reporting metrics

- Keen to be part of a dynamic team with long-term plans to pursue a career in Marketing

To know more about us please visit https://www.galaxyweblinks.com/ 

Interested candidates can send their resumes and connect with Mr. Ankit Shrivastava on 7999676523 or Ms. Shivangi Bhatt on 8591322931

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