HR at Eanswer Network India Private Limited
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G-Rank - Senior Adwords Analyst (1-3 yrs)
Job Overview :
- An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers. S/he should be able to easily recognize and endorse projects that can lead to the goals and progress of the company campaigns.
Responsibilities :
- Manage PPC profiles on Google AdWords, and Paid marketing campaigns on Facebook and Instagram, Yahoo, Bing and other search sites if required.
- Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
- Manage and retain keyword list updates.
- Provide ideas for a creative copywriting.
- Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client 's objectives.
- Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
- Track and compare search results and search success through primary search channel
Requirements :
- 1-3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC), Search Engine Optimization (SEO).
- BS/BA degree is required. Preferably in marketing or business fields.
- Google Ads certification might be required.
- Having worked in a marketing agency is preferred.
- Competent at the MS Office
- Highly skilled with Google Analytics, Facebook Analytics and other web analytics tools.
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