HR at Eanswer Network India Private Limited
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G-Rank - Manager - Google Adwords (2-5 yrs)
Job Overview :
- The Adword Manager will be responsible for developing and implementing effective PPC Campaigns that are on par with the clients requirements.
- The candidate will lead project execution for clients and will guide and monitor the PPC Team closely. He/She must possess the ability to quickly understand the client's business & requirements and work towards delivering the same.
- The candidate will be responsible for managing campaign budgets & optimize the ROI, while setting up a list of KPIs to track for each client and suggest and develop new campaigns across multiple channels.
Responsibilities :
- Creating, developing & implementing effective paid search strategies
- Executing & optimizing many PPC campaigns simultaneously
- Overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimize the ROI
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
- Reporting KPI's to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns
- Ensuring that campaigns are aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trend and techniques
Requirements :
- Minimum of 2 years' experience as a PPC Manager or Digital Marketing Specialist
- Strong analytical skills and dashboard creation
- Understanding of digital marketing concepts and SEO
- Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
- Working knowledge of Google Analytics or similar analytical tools
- Excellent communication, both verbal and written
- Analytically minded and strong in arithmetic
- BSc/BA in Marketing, Digital Media or a related field
- AdWords certification is an advantage but not essential
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