Senior HR at Fynd Mumbai
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FYND - Assistant Manager - Growth Marketing/CRM - Shopsense (2-8 yrs)
- Minimizing funnel drops by creating and optimizing customer journeys to increase final conversion
- Develop and execute strategies to cross-sell services across customer segments to lift revenue and engagement
- Analysing Activation, Retention and Referral journeys of customers and setting up triggers in the form of PNs, e-mails, and SMS throughout the process to increase conversions
- Execute the day-to-day production of marketing campaigns and calendar by interpreting utilization, prediction and customer behavior trends
- Develop and execute marketing strategies in promotional, transactional, and highly targeted trigger campaigns across the customer lifecycle
- Establish and manage A/B testing and run experiments to enhance productivity, deliverability, and customer engagement.
Requirements :
- 2 to 4 years of relevant experience
- Working knowledge of CRM automation tools like Clevertap, Mixpanel, WebEngage, MoEngage
- Proficiency in Excel and SQL BQ knowledge is a must
- Strong attention to detail and results-oriented
- Strong organizational, project management, analytical and quantitative skills
- Strong written and verbal communication skills
- Past Experience with Paid Ads and Sale planning will be preferred.
- Past Experience with Medium to Large B2C Ecommerce startups will be preferred
Interested candidates can reach out at the following mail id
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