Product Marketer (Remote)

About Fyle :

At Fyle, we are imagining a world where not a single second is spent on expense management. We are operating in a multi-billion dollar market that is ripe for disruption. With over 400k users from 47 countries, we are a fast-growing B2B SaaS company, founded by startup veterans. We were recently listed by CB Insights amongst the top 250 Fintech companies in the world. We are funded by Tiger Global, Freshworks, Steadview Capital and Beenext, and are based out of Bangalore with all the scale stage problems that one can imagine. We are also nice people and our Glassdoor rating is 4.7

Job Description :

As a Product Marketer, you're expected to :

- Be an expert on our buyers and users problems, workflows, concerns and daily frustrations around expense reporting and management

- Be an expert on Fyle the product

- Reconcile the above two by translating product features into customer benefits

- Position Fyle so that it stands out from the competition

Tactical, day-to-day expectations from the Product Marketer are :

- Interview buyers and users to deeply understand their problems and challenges

- Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere

- Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards

- Keep the website and other collateral updated to reflect all product features accurately

- Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines

- Write PR releases and publish + syndicate them

- Plan and execute the launch of new product features

- Use market, competitor and value-based research to establish product pricing

- Speak about and present the product to internal and external audiences

- Work with Product Management to refine in-app content

Skills :

- Communication skills : It's important that you have a very high standard of written and spoken communication skills.

- Time management and Collaborative skills : This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills.

- Self-Learning : You'll have access to a lot of mentoring, but it's always better if you- re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject.

- Comfort in an unstructured environment : We've grown pretty rapidly in the past two quarters, which means we- re constantly coming across new situations where we don't know the answers yet. It's important that you can look at an unstructured problem, give it some structure, and chart a robust path forward.

Cultural Setup :

- You're hardworking, planned and punctual

- Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person

Requirements :

- 2 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience

- You're deeply familiar with the usual SaaS tools like Hubspot (or any marketing automation and CRM tool), Google Analytics, Hotjar, Heap, etc

Benefits/Perks :

- MacBooks, all the tools that you need to make you comfortable and successful

- No fixed working hours. Get the work done, doesn't matter where the work happens

- Reimbursement for remote work set up, food, internet & broadband, learning, and wellness courses

- Access to mental wellness programs

- Generous health insurance coverage including family

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