HR Executive at Futurescape Advertising
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Futurescape Advertising - Senior Executive - Digital Marketing/Social Media (2-6 yrs)
1. Manage social media marketing campaigns and day-to-day activities for clients
2. Develop relevant content topics to reach the client's target customers.
3. Create, curate, and manage all published content (images, video and written).
4. Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.
5. Conduct online advocacy and open a stream for cross-promotions.
6. Monitor trends in social media tools, applications, channels, design and strategy.
7. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
8. Drive strategies that are proven by testing and metrics. Generate leads through paid and unpaid campaign.
9. Develop and expand community and/or influencer outreach efforts.
10. Oversee design (ie: Facebook Time-line covers, profile pics, thumbnails, ads, landing pages, Twitter profile, Blogs, etc.).
11. Design, create and manage promotions and Social ad campaigns as per the client industry and requirement
12. Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
13. Analyse key metrics and tweak strategy as needed.
14. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.Compile reports for management and Clients showing results (ROI).
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