HR Associate at FSM Education Pvt Ltd
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Furtados School Of Music - Senior Executive - Digital Marketing (4-6 yrs)
We are seeking an individual with a strong knowledge and passion for digital marketing to join our marketing team. He/ She will implement and manage effective SEO & SEM activities for all brands of the company.
Responsibilities and Duties :
1. Knowledge of on page SEO/SEM strategies
a. Planning & Execution of SEO & SEM strategies to improve organic traffic
b. Keyword and Competitor analysis
c. Link building tactics to improve rankings Organic Search Results.
d. Knowledge of SEO optimization techniques
e. Awareness of search engine guidelines so as to prevent violation.
2. Knowledge of Off page SEO strategies :
a. Guest, Blog, classified Postings
b. Link Analysis and Link building Techniques
c. Article Submissions
d. Social Bookmarking
e. Experience in one way, two way & three way link exchange through mails, webmaster & submissions.
f. Should have good database of webmasters for link exchange
3. Knowledge of Social Media Marketing
a. Social media strategy to create meaningful customer engagement and brand awareness
b. Experience of promotions on Social media sites like Face book, G+, twitter, LinkedIn etc.
c. Develop suitable content strategy to engage customer and solicit required response
d. Knowledge of social media optimization techniques - research/segmentation/targeting etc.
4. Lead generation
a. Create online strategy for lead generation
b. PPC/display/social media paid marketing
c. Email Marketing
d. Landing page creation and optimization
5. Campaign management skills
a. Design and manage online & offline campaigns
b. Track, measure and analyze performance of digital campaigns
c. Email campaign and customer journey experience
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