Director at Funnearn
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Funnearn - Specialist - Content Marketing (1-5 yrs)
As a content marketing specialist, you will be crafting content that is digital-ready. You will be ideating and creating content in Hindi/Hinglish/English for digital videos and campaigns that connect with the target audience for various brands. Insight mining and basic research on available material will also be an integral part of your role.
- Writing various types of content (blogs, video, website, social media)
- Analysing what kind of content is working through google analytics
- Collaborating with the SEO team to increase blog traffic and ranking on page one of google search results
- Working closely with clients to understand their requirements and goals and crafting customised and creative content marketing solutions for them
- Learning how to utilise social media advertising to promote content on LinkedIn and Facebook
- A chance to be a part of a growing team of passionate writers and content marketers.
- Develop concepts and ideas that engage with the target audience in various formats; videos, social media campaigns, offline-online integrated campaigns
- Discover insights from relevant target groups that help in developing concepts
- Scripting of ideas for videos and constructing copies for social media campaigns
- Work closely with the team to generate workable concepts and ideas
- Lead brainstorming sessions and the development and execution of those ideas
- A thorough understanding of the target audience and maintaining the right tone of voice while working on concepts
Qualifications :
- Bachelor's or master's degree. Background in media & communications preferred
- Experience in executing creative campaigns
- Experience in Hindi/Hinglish/English writing
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