Key Responsibilities :

Social Media Management :

- Develop, implement, and manage social media strategies to increase brand awareness and engagement.

- Create and curate engaging content for various social media platforms.

- Utilize Bing Places, Facebook Ads, and Google Ads to optimize paid social campaigns.

- Monitor social media channels for industry trends and competitor activity.

Content Creation :

- Produce compelling and high-quality content for various digital channels, including blog posts, articles, and multimedia content.

- Collaborate with the design team to create visually appealing graphics and multimedia content.

- Leverage Facebook Leads to generate and nurture leads through content marketing.

- Conduct keyword research and optimise website content for search engines.

SEO and SEM :

- Conduct keyword research and optimise website content for search engines.

- Plan and execute paid advertising campaigns on platforms such as Google Ads.

- Implement SEO strategies to improve organic search rankings.

- Utilise Google Analytics to monitor and analyse website traffic and performance metrics.

Google Maps (GMB) Optimization :

- Manage and optimise the Google My Business (GMB) profile for enhanced local visibility.

- Utilise Google Maps to drive local engagement and foot traffic.

Email Marketing :

- Develop and execute email marketing campaigns to nurture leads and engage with the target audience.

- Create targeted and personalised email content to drive conversions and customer retention.

Data Scraping :

- Employ data scraping techniques to gather relevant market insights and competitor data.

- Analyze and interpret scraped data for actionable business intelligence.

Analytics and Reporting :

- Proficient in analysing data from various marketing channels and providing insights.

- Experience in creating comprehensive reports on key performance indicators (KPIs).

Conversion Rate Optimization (CRO) :

- Implement strategies to optimise website elements for improved conversion rates.

- Conduct A/B testing to enhance user experience and maximise conversions.

Marketing Automation :

- Familiarity with marketing automation tools for streamlining campaigns and workflows.

- Develop and execute automated marketing campaigns for lead nurturing and engagement.

Qualifications and Skills :

- Bachelor's degree in Marketing, Communications, or a related field.

- Proven experience in digital marketing, with a focus on social media, content creation, SEO, SEM, data scraping, analytics, CRO, and marketing automation.

- Strong understanding of digital marketing tools and platforms.

- Excellent written and verbal communication skills.

- Creative thinking and the ability to generate innovative ideas.

- Strong analytical skills and a data-driven mindset.

- Ability to work collaboratively in a team and independently.

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