Job Description :

We are seeking a talented and versatile Content Writer cum Digital Marketer to join our dynamic team. The ideal candidate will have a strong background in creating compelling content and a proven track record in digital marketing. This role combines the creativity of content writing with the strategic aspects of digital marketing to drive our online presence and engage our target audience.

Key Responsibilities :

- Content Creation : Develop high-quality, engaging, and SEO-friendly content for various platforms including blogs, social media, website, and email campaigns.

- Digital Marketing : Plan and execute digital marketing strategies to increase brand awareness, drive traffic, and generate leads through various channels such as social media, email marketing, and paid advertising.

- SEO Optimization : Perform keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and visibility.

- Social Media Management : Create, curate, and manage published content across social media platforms. Monitor and engage with followers, and analyze performance metrics.

- Content Strategy : Collaborate with the marketing team to develop and execute content strategies aligned with business goals and target audience needs.

- Analytics and Reporting : Track and analyze the performance of content and marketing campaigns. Provide insights and recommendations for continuous improvement.

- Brand Voice : Maintain a consistent brand voice and message across all content and marketing materials.

Qualifications :

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Proven experience as a content writer, digital marketer, or similar role.

- Strong writing, editing, and proofreading skills with a keen eye for detail.

- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).

- Experience with SEO and content management systems (e.g., WordPress).

- Ability to work independently and manage multiple projects simultaneously.

- Strong analytical skills and ability to interpret data to make informed decisions.

- Excellent communication and interpersonal skills.