Job Description : Performance Marketing Specialist

Position Overview :

- We are seeking an experienced Performance Marketing Specialist with 3-6 years of hands-on experience in planning, executing, and optimizing performance-driven digital marketing campaigns, specifically focusing on Google Ads and Social Media platforms. The ideal candidate will have a strong background in generating high-quality leads, creating brand awareness, and running successful brand campaigns across various industries, including Real Estate, Education, IT SaaS, CRM, FMCG, Manufacturing, Furniture, Interior, etc.

Key Responsibilities :

Campaign Strategy and Execution :

- Develop and execute comprehensive digital marketing strategies that align with business goals and target audiences.

- Create, manage, and optimize Google Ads campaigns, including Search, Display, and Video campaigns, to maximize lead generation and brand visibility.

- Plan, implement, and monitor paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.

Lead Generation and Conversion :

- Collaborate with the sales and marketing teams to define target audience profiles and refine campaign messaging to drive lead generation.

- Implement effective landing page strategies to enhance conversion rates and capture high-quality leads.

Analytics and Reporting :

- Monitor and analyze campaign performance metrics using platforms like Google Analytics, Google Ads, and social media insights.

- Provide regular reports and insights to stakeholders, showcasing campaign performance, optimizations, and actionable recommendations.

Budget Management :

- Manage campaign budgets effectively to achieve maximum return on investment (ROI) and allocate resources optimally across platforms.

A/B Testing and Optimization :

- Conduct ongoing A/B testing of ad creatives, targeting options, landing pages, and other campaign elements to continually improve results.

- Implement data-driven optimizations to enhance campaign performance, focusing on key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per lead.

Industry and Market Research :

- Stay updated with industry trends, digital marketing best practices, and emerging technologies to maintain a competitive edge.

- Conduct thorough research on target industries (Real Estate, Education, IT SaaS, CRM, FMCG, Manufacturing, Furniture, Interior, etc.) to tailor campaigns accordingly.

Collaboration and Communication :

- Collaborate cross-functionally with design, content, and marketing teams to ensure consistent messaging and creative execution across campaigns.

- Communicate campaign strategies, progress, and results effectively to internal stakeholders.

Brand Awareness and Engagement :

- Design and execute brand-focused campaigns to enhance brand visibility, engagement, and recognition in the market.

Qualifications :

- Bachelor's degree in Marketing, Business, or a related field. Advanced degrees or certifications in Digital Marketing are a plus.

- 3-6 years of demonstrated experience in Performance Marketing, with a strong focus on Google Ads and Social Media campaigns.

- Proven track record of generating high-quality leads and achieving results in diverse industries, including Real Estate, Education, IT SaaS, CRM, FMCG, Manufacturing, Furniture, Interior, etc.

- Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Google Analytics, etc.

- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

- Excellent project management skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

- Creative mindset with the ability to conceptualize and execute innovative campaign ideas.

- Strong written and verbal communication skills for effective collaboration and reporting.

- If you meet these requirements and are eager to join a dynamic team that values innovation and results-driven marketing, we encourage you to apply with your updated resume and a cover letter outlining your relevant experience and achievements.

Note : This job description is intended to convey essential job duties and responsibilities and is not an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position. It may be subject to change based on organizational needs.

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