Talent Acquisition Specialist at FtCash
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Ftcash - Manager - Digital Marketing (5-8 yrs)
Roles & Responsibilities:
- Planning and executing digital marketing campaigns, including SEO/SEM, and social media.
Identifying recent trends.
- Should be creative in identifying target audiences and devising digital campaigns that engage,inform and motivate.
- Should play a major role in enhancing product awareness within the digital space as well as driving website traffic and acquiring leads/customers in social media.
- Will be handling Digital Marketing Management, Digital customer Acquisition.
- Should be well versed in landing page optimization (LPO), Email Marketing, Linkedin Advertising and Affiliate Marketing.
- Hands-on experience in handling Google Analytics, Google Webmasters and Keyword Analysis.
Requirements :
- Should be a graduate with at least 5+ years of experience in digital marketing in loans segment.
- Comprehensive understanding of the ad-tech ecosystem and digital properties.
- High analytical & problem-solving ability
- Ability to work in a dynamic environment with changing goalposts and responsibilities
- High levels of motivation, energy & drive to ensure relevant goals are achieved
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