Position : Digital Marketing Manager

Location : Mumbai

Experience : 5+ Years

ftcash : Company Profile

- ftcash is one of India's fast-growing financial technology venture, recognized by Forbes, which aims to empower micro-merchants and small businesses with the power of loans using digital payments. ftcash was awarded by Massachusetts Institute of Technology for 'Most Innovative Future of Work' in the World.

- ftcash uses its proprietary algorithm to understand the creditworthiness using their transaction flow data, savings, network diversity and geographical patterns along with several other data points including psychometric analysis. This allows us to build a customized credit score for the merchant which can be leveraged to provide these SMEs institutional finance and recollect the money from their daily transactions. After a successful launch in 2015, ftcash has expanded across the country and is now being supported by Facebook, Mastercard and PayPal to enable merchant services globally. The team comprises of senior executives from Deutsche Bank, Capital One, World Bank, KPMG among others with a pedigree from Wharton, Harvard, IIMs, IITs etc.

- ftcash was awarded by HRH The Duke and Duchess of Cambridge Prince William and Kate Middleton as a winner at the UK Trade and Investment - Great Tech Initiative. Most notably, ftcash was recognized for its work in financial inclusion by President of India at Pitch@RB, TechCrunch Disrupt Battlefield, Berlin, Singapore Fintech Festival and Abu Dhabi Fintech Festival. The company has also won several other accolades that include Mastercard Global StartPath, IBM Fintech Smart Camp, Red Herring Asia 50, NTT Data Open Innovation, IIM Ahmedabad CIIE-IIFL Fellowship, KPMG Hot 100 Startups, NASSCOM Emerge 50, mBillionth Award South Asia, ISB-SAP Social Enterprise Jumpstart, Action for India 100, Village Capital Program among other accolades. It was selected for World's first Impact Investment Show - The Real Deal on NDTV and Young Turks on CNBC. ftcash has raised $10.2 million by Accion, FMO and IvyCap Ventures.

Roles & Responsibilities :

- Planning and executing digital marketing campaigns, including SEO/SEM, and social media. Identifying the recent trends.

- Should be creative in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Should play a major role in enhancing product awareness within the digital space as well as driving website traffic and acquiring leads/customers in social media.

- Will be handling Digital Marketing Management, Digital customer Acquisition.

- Should be well versed in landing page Optimization (LPO), Email Marketing, Linkedin Advertising and Affiliate Marketing.

- Hands on experience in handling Google Analytics, Google Webmasters and Keyword Analysis.

Requirements :

- Should be a graduate with at least 5+ years of experience in digital marketing in loans segment.

- Comprehensive understanding of the ad-tech ecosystem and digital properties.

- High analytical & problem solving ability

- Ability to work in dynamic environment with changing goal posts and responsibilities

- High levels of motivation, energy & drive to ensure relevant goals are achieved

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