About Frost Interactive:

Frost Interactive, a start-up in the EdTech space, is on a mission to empower people to grow and secure their future. Our vision is to bring together information and premium resources under one umbrella, making them easily accessible to students from diverse backgrounds. Through open communication and spirit of community, we constantly strive to improve the experience that we deliver.

Backed by ACE Engineering Academy, we developed Deep Learn, a scalable and reliable solution for creating a new learning experience through Mobile and Web platforms. Through our EdTech platform, Deep Learn, we aim to provide a high-quality education that is affordable and accessible to everyone. We work tirelessly with India's top coaching faculty, to make our content engaging, interactive, and fun. Currently, we offer courses to assist engineering students to prepare for competitive exams such as GATE, ESE, and PSUs.

Responsibilities :

- Design and run marketing campaigns & advertisements to acquire customers through digital networks such as Google, Social media channels, Advertisement networks, etc.

- A/B Testing, measure the performance of CTAs and improve conversion rate consistently.

- Optimize and efficient use the monthly budget assigned across the digital marketing funnel.

- Work on the SEO and keyword strategy to ensure smoother app download and better company branding.

- Use marketing analytics tools to analyse & track the ROI & CAC for each marketing campaign.

- Prepare & share daily/weekly/monthly performance reports keeping track of campaigns.

- Keep attention to the updates of Google, and social media channel's algorithm updates.

- Collaborate with the design team to prepare clickbait /marketing collaterals required for running campaigns.

Key Qualifications :

- Minimum 3-4 years of experience in using digital/social media to acquire B2C customers.

- Diploma/course in digital marketing/social media marketing preferred.

- Proficient in running paid advertising campaigns on Google, Social Media channels, Ad networks.

- Experience in working with a start-up/company

- Experience in generating leads and achieving long term sustainable growth.

- Impeccable communication skills.

- Eager to work individually and with a team in a growing start-up.

- EdTech company experience is a plus

About You

- You love technology and the internet.

- You adopt and use products much before anyone around you even knows about it.

- You think laterally when faced with a problem .

- You are excited about problems you have never solved before.

- You don't care about conventional strategies or age old wisdom.

- You never give up.

What we offer :

A good medical insurance plan.

Incentives :

Perks & Benefits :

- A highly visible role which offers you the opportunity to make your mark, create impact and grow rapidly.

- Opportunity to work directly with the product leadership team that is involved in a wide spectrum of company building activities.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.