Growth Marketing Associate

About Fretron

Fretron is India's leading cloud-based collaborative Transport Management System (TMS). Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations!

Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shayam Steel etc. Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction. For more information, visit www.fretron.com .

Job Summary

We are looking for a motivated Growth Marketing Associate to support our growth marketing efforts and help drive customer acquisition, engagement, and retention. This entry-level role is perfect for someone passionate about learning and executing multi-channel marketing strategies in a dynamic environment. You will assist the team in executing campaigns, analyzing data, and optimizing efforts across various platforms.

Key Responsibilities

- Leverage AI tools to execute multi-channel campaigns across email, social media, SEO, SEM and content marketing

- Track and report campaign performance using analytics tools like Hubspot CRM, Google Analytics, and others.

- Help with A/B testing creative, copy, and landing pages to optimize for conversion rates using AI tools

- Contribute to content creation, including blogs, emails, and social media posts, to engage target audiences.

- Provide administrative support for marketing operations, including managing calendars, campaign deadlines, and budget tracking.

Requirements

- 1-2 years of experience in digital marketing or a related role, preferably in B2B SaaS or technology.

- Advanced proficiency in leveraging AI tools like ChatGPT, Claude etc.

- Basic knowledge of marketing tools (Hubspot, Google Analytics, SEO tools, etc.).

- Hands-on experience with social media marketing, email marketing, or digital ads is a plus.

- Strong analytical skills with the ability to derive insights from data.

- Good communication and copywriting skills.

- Eagerness to learn and adapt to new marketing trends and strategies.

- Bachelor's degree in Marketing, Business, or a related field.

Why Join Us?

- Opportunity to work in a fast-growing SaaS company with a dynamic work environment.

- Learn from experienced marketing professionals and develop your skills in growth marketing.

- Exposure to multiple facets of marketing, from digital campaigns to data analytics.