Performance Marketing Lead (E-commerce)

Experience : 3-5 years

Preference : Candidates with start-up experience in the consumer e-commerce / tech space

Location : Bangalore

About Us : 

- High-growth startup funded by leading Indian and global investors building a next-generation social marketplace.

- We are searching for an experienced Performance Marketing Lead. In this position, you will be responsible for our overall strategies in user acquisition and brand awareness across all viable channels.

- Your duties will include planning, implementing, and monitoring our marketing campaigns across all strategic channels. Our ideal candidate is someone with experience in iterative user acquisition techniques to optimize our ROI. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

What you will do :

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Brainstorm new and creative performance marketing strategies

- Actively manage and implement large-scale user acquisition campaigns against established objectives and budgets across multiple channels. Focus on growing active users and maximizing ROI

- Data analysis of campaign performance looking into key metrics, identify the largest areas for improvement, and implement strategies to capitalize on these opportunities

- Identify and implement new growth channels

- Make capital allocation decisions with partial, incomplete information. Identify the best sources for customer acquisition, optimal bidding strategies and product launch strategies.

- Test and optimize a variety of social channels including Facebook, Instagram, Google, Snapchat and more

- Collaborate with creative agencies and other vendor partners

Qualifications :

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- 5+ years of experience in performance marketing positions, preferably at a consumer internet, mobile gaming, consulting, or advertising firm

- Experience in a mobile user acquisition focused role with a heavy focus on data analytics, campaign optimization, and reporting a very strong plus

- Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis

- Detail oriented and well organized with a hard working can do attitude

- Outstanding oral, written and multicultural communication skills

- Strong project management skills and ability to multitask in a fast paced environment

About FreeUp : 

FreeUp is a pan-India community that helps you declutter, recycle, and save money in a fun way! You can give your things to people who might need them in an effortless manner. In return, you earn points and/or cash to grab things you like at an amazingly low cost! We service over 26,000+ PIN codes across India, providing free doorstep pickup for a wide array of products including fashion, kids, home, beauty, books, gadgets, and more.

What you will get

- A team that is invested in your career growth and development

- Competitive salary

- Work alongside experienced and diverse talents

- Flexible vacation / paid time off policy

- Career growth opportunities

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