28/10
Minakshi Uniyal
Head - HR at Freed.Care
Head - HR at Freed.Care
Views:20 Applications:17 Rec. Actions:Recruiter Actions:7
Freed - Lead - Performance Marketing (4-8 yrs)
Performance Marketing Lead
Role brief :
- We are looking for an experienced performance marketer to support our marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance.
- To be successful as a Performance Marketing Lead, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. Incumbent should also have excellent analytical skills, be detail-oriented, and work well within a team.
Role description :
- Creating and executing a strong performance marketing strategy & execution plan
- Use data analytics, product metrics, user experience research, competitive and market analysis, and company goals to drive prioritization of product initiatives.
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Collecting and analyzing customer, marketing, and web behavioral data
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Hands on execution on paid platforms like LinkedIn, google AdWords, content syndication, retargeting, etc
Role requirement :
- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience with startup in Financial Services domain will be plus
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
- Goal-oriented individual and have excellent communication skills.
- 4+ years of experience in performance marketing roles
- Bachelor's degree in Marketing, Business Administration or related field.
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