Manager HR at Franolaxy Consultancy Pvt. Ltd.
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Franolaxy Consulting - Executive - Search Engine Optimization/Digital Marketing (1-2 yrs)
Responsibilities and Duties :
- Conducting on-site and off-site analysis of your clients' SEOcompetitors. Using programs such as Google Analytics to compile regular performance reports
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Lead Generation
- Develop and manage digital marketing campaigns.
- Oversee a social media functions.
- Work with website administrator to manage and maintain the company's website
- Write blogs on product usage examples and post it social media.
- Edit and post videos, podcasts and/or audio content to online sites.
- Arrange webinars and webcasts.
- Create online banner adverts
- Write email marketing campaigns.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
- Work on printed material to supplement products.
- Responsible for lead generation.
- Help in writing technical content that will be useful for product manuals.
- Ability to co-operate with other team members while producing documentations required for technical presentations, training manuals, brochures& pamphlets etc.
- Help in building up the brand and expanding its outreach.
- Learn, upgrade & acquire new technical & soft skills relevant to job requirements.
Qualifications and Skills :
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools.
- Experience with bid management tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
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