Assistant Manager - HR at Franchise India Holdings Limited
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Franchise India Holdings Limited - SEO Head (8-10 yrs)
Job Description:
- Aggressive achiever in all aspects of SEO (Search Engine Optimization) such as Keywords Research, Competitor Analysis, Content-marketing, inter-linking and Tags management for all URLs of a website.
Responsible for boosting DA, PA &Trust flow of website by building Links on authorative websites.
- Well-Researched in Latest updates by search engines and well-versed in implementing search engine optimization recommendations.
- Work with the development team to ensure SEO best practices are properly implemented. Work with editorial and marketing teams to drive SEO in content creation and content programming.
Responsible for managing all SEO activities such as content strategy, link building & keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google, Yahoo & Bing in order to maximize ROI.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
Monitor and evaluate web analytics dashboards and SEO reports.
- Main focus will be off-page and on-page optimization.
- Perform all off-page tasks successfully, including article insertion /press release/directory submissions, RSS feeds, forum postings, blog posts, social bookmarking and commenting on social networks.
- Should be able to manage Micro-sites link building.
- Need to manage online marketing campaign & promote brand online
- Ensure all SEO Work, both Off Page and On Page done is on par with Industry Standards.
- Provide SEO Analysis and Recommendations to Development, Testing and Content Team
- Content & Blog Marketing, Analytics & Reporting & Continuous Market research
- Minimum 8 + years experience in managing SEO for a heavy traffic website
- Conversant with different seo tool for keyword research, competitor research
- Should be aware of Google recent algo change
- Experience in all the top SEO tools including BrightEdge, GetSTAT, DeepCrawl, Google Search Console, Google Analytics and Google Tag Manager
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