Assistant Manager - HR at Franchise India Holdings Limited
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Franchise India Holdings Limited - Digital Marketing Head (8-10 yrs)
Job Description:
- Plan and execute all Web, PPC, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Company Profile:
Franchise India Holding Ltd. (www.franchiseindia.com)
Franchise India is Asiaa's largest premier business solution Company since 1999, and an absolute authority on franchising and licensing. Franchise India has helped thousands of investors in selecting the right business and, in turn, assisted numerous organizations in international and domestic business expansion. Knowledge, Opportunity, Network and Success are Franchise India's key ingredients.
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