- Research ideas and facts pertinent to the type of content/topic assigned

- Develop ideas derived from online/offline research and organize the same on paper or computer applications

- Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference

- Write fresh content based on research and brainstorming by following instructions provided for each type of document

- Develop engaging content for articles, blogs, stories and social media to entice and engage audience

- Proofread content for errors or additions and ensure that content is written per instructions

- Ensure that web page content is edited properly to increase on-screen readability

- Think up titles for each piece of content keeping appropriateness in check

- Copy, edit and proofread content created by other content writers to provide detailed feedback

- Ensure that content contains sufficient keywords for search engine optimization

- Manage user-generated content on social media sites

- Manage the company's social media presence

- Write content for newspapers and magazines keeping in mind the general structure and sentiment of the readers

- Develop prototypes and storyboards using a multitude of media creation and graphics editing tools

- Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order

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