Growth and Retention

About Company :

- Fraazo is built with a single mission to provide high quality and hygienic produce to customers - straight from the Farm to Doorstep within 18 hours. We are growing at a fast pace and need the best skills, thoughts and ideas to take us where we want to be.

- FRAAZO, India's fastest growing D2C Consumer Internet Brand is looking to hire talented and smart professionals to -enable their upscaling and expansion strategy.

- FRAAZO is built with a single mission to provide high quality and hygienic produce to customers - straight from the Farm to Doorstep within 18 hours.

- We currently serve about more than 3lacs+ happy customers. FRAAZO has made online shopping of fresh produce much easier with its hassle-free home delivery options.

- FRAAZO aims to create a network of more than 500 dark stores across the top 15 cities. Currently, it operates in Mumbai and Hyderabad and Bangalore. Founded in 2019, FRAAZO owns the integrated supply chain for fresh produce, enabling swift movement, ensuring timely deliveries and reducing food wastage.

We are growing at a fast pace and need the best skills, thoughts and ideas to take us where we want to be.

company website : https://www.fraazo.com

Job Responsibilities:

- Understand Square's portfolio of products, their target customers and benefits, and how they fit into our customers- business operations 

- Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them 

- Leverage data to understand the product conversion and engagement funnel; use data to design marketing campaigns to influence the funnel metrics 

- Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message - Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time

 - Drive and monitor A/B and multivariate experiments to optimize key performance metrics

- Analyze findings, present recommendations and scale as necessary

Desired Skills :

- 3+ years of experience in growth, product marketing, or strategy consulting . 

- Strong quantitative analytical ability and excellent written and oral communication skills

 - Project management skills to initiate and drive efforts to completion, working with a large number of stakeholders across the company

 - Fluency with SQL

 - Paid Marketing experience 

- Experience working with multi-channel campaigns across email, push, in-app, web display ads, direct mail, etc

Life at Fraazo:

- Working at FRAAZO would instantly make you realise one thing: you are working with the best talent around you. Not just in the role you occupy, but everywhere you go. At FRAAZO, people always have talent up their sleeves. With the right company, even conversations can be rejuvenating. At FRAAZO, we guarantee a good company.

- To make things smoother and to make sure you spend time and energy only on the most important things, FRAAZO strives to make every process transparent.

- There are many more such eccentricities that make FRAAZO what it is but that's for one to discover. If you feel at home reading this, get in touch.

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