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29/10 Gowri Shankar
Senior Manager - Human Resources at FPL Technologies

Views:66 Applications:13 Rec. Actions:Recruiter Actions:3

FPL Technologies - Content Lead (4-6 yrs)

Pune Job Code: 183199

Preferred Candidate : Has done all forms of content writing in the credit cards category or any app-based product's brand

About OneScore

- No Spam. Only Credit Score :

Credit Score is an important indicator of each person's individual customer creditworthiness. However, in our country, even today, awareness levels, information and knowledge around credit score is very low. There are several platforms like paisa bazaar which allow consumers to check their credit score but also spam them with credit products almost immediately, irrespective of whether they are looking for them or not. OneScore's endeavour is to help Indians become credit-aware in a transparent and trustworthy manner; to educate and empower them to make informed decisions - without any spam to sell credit products thereafter.

The app provides actionable insights on users- credit scores and has an AI-powered Score Improvement Planner, along with financial education via personalised insights on score, blog posts, quizzes, calculators.

In short, OneScore is an intelligent tool that helps you make intelligent & informed decisions. We aim to become India's #1 credit score & education app - most most preferred by the mobile savvy young consumer.

Check our OneScore (Over 5 million downloads): www.onescore.app

Our investors: Matrix, Sequoia, GIC

- 'Must Have' Characteristics in the candidate

- Works well in a fast-paced environment with quick turnaround times

- Exposed to and good at all formats of writing - long form, short form, SMS, notifications, Emailer, poster etc.

- Creative bent of mind, imaginative, quick thinking, aware of current events and trends online and on social media

- Stays abreast with new trends and platforms in the social media and overall digital space

- Self-motivated, self-driven

- High Grasping Power

- Independent in thought; will bring new, unique and out of the box ideas to the table

- Enthusiastic about work and bringing in new ideas to fruition. Not wanting to only follow a given structure/type of initiatives

- Excellent written English with an eye for detail

- Awareness & basic understanding of SEO, content consumption on apps and blogs

- Genuine interest in pursuing a career in the fintech space/start-up eco- system

- Experience in writing on topics around retail financial services

Job Responsibility :

- Ownership of the entire content piece for OneCard

- Brainstorm and collaborate with internal teams to understand and execute campaign requirements

- Drive Social media content - planning, ideas and execution; lead creation and successful execution of the monthly content calendar

- Own content/platform efficacy measurement across all platforms

- Constant secondary research to ensure creation of high-engagement blog content

- Crafting/Vetting in-app content, FAQs and other product related communication

- Crafting of simple yet compelling copy for campaigns, across channels like app notifications, SMS, Videos, Emails, Ads

- Creating and ensuring website content is updated and written in a manner that appeals to and resonates with the -target audience

- Stay updated on news, events and trends in the BFSI industry, Fintech start up space

- Track the social media, digital initiatives of competition and any other fintech brands in the space.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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