Senior HR-Executive at FoxyMoron
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FoxyMoron - Senior Copywriter (2-3 yrs)
1. Communication : Attend mid sized campaign briefs by the Account Management team
2. Creative Strategy :
- Decode briefs along with the Account Management team
- Brand execution plan basis the decoded client brief for campaigns
- Research and content creation for new client pitches
- Pitch weekly / monthly content ideas to clients along with the Account Management team
- Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships
3. Creative Execution :
- Create contextual, innovative content
- Collaborate with functional teams for executing client briefs
- Work closely with arts & graphics, video and production teams to co-create content
- Write concepts and rough scripts, and create storyboards with the art team
- Write social media content & responses, SEO content, brand website content, and blog content
- Conduct live coverage of events
- Quality check social media content & responses, SEO content, brand website content, blog content and rough scripts written by the team
- Conceptualize ideas related to influencer associations
- Ensure accurate referencing and industry benchmarking by the team
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