HR Executive at Fossils Media
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Fossils Media - Intern - Digital Marketing (0-2 yrs)
Responsibilities :
- Plan and execute all digital marketing activities, including but not limited to Organic and Sponsored Campaigns on search and social media, marketing database, and email marketing campaigns
- Establish, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Identifies critical conversion points and drop-off points on the website and optimizes user funnels to improve conversion rate.
- Collaborate with cross-functional teams to create landing pages and optimize the user experience
- Establish a digital marketing team by recruiting, orienting, training, and appraising employees.
Requirements :
- Exceptional track record of developing and implementing digital marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
- Experience in marketing automation/CRM tools like Marketo, Hubspot, Zoho, etc. preferred.
- Experience with A/B and multivariate experiments
- Solid knowledge of digital marketing tools such as Google Analytics, Semrush, Ahref, Moz, and Search console
- Solid knowledge of MS Excel and PowerPoint.
- Basic knowledge of HTML, CSS, and JavaScript development and constraints
- Experience in leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Have built teams around digital marketing, demand generation, product marketing, etc.
- Have strong leadership skills and a proven ability to attract, manage, mentor, and develop a high-performing team.
- Up-to-date with the latest trends and best practices in online marketing and measurement
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