Roles & Responsibilities:

- Produce and execute all Email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.

- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.

- Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

- Use customer data such as web/app behavior to drive the message and content personalization

- Devise and execute A/B tests, manage testing calendar, record results and advise on improvements Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.

- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices

- Mitigate campaign frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base Provide regular campaign performance reports that include opens, clicks, conversions revenue, revenue lift, unsubscribes, etc

- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers

- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices Skills Set & Tools min 5+ Years of proven experience from Retention, CRM any degree Knowledge of research principles and methods and experience in analyzing data.

- Proven experience managing an email marketing program Hands-on experience in marketing automation platforms like Interakt or similar platforms for WhatsApp marketing automation

- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)

- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database Strong (English) communicator and storyteller who knows how to apply marketing automation to scale one-to-one conversations with our learners and prospects Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS Experience using SQL and similar queries to analyze data

- Proficient in data analytics to determine important data and be able to suggest improvements

- Solid understanding and experience with audience segmentation, outlining customer journeys, and omnichannel activation Strong project management skills and exceptional attention to detail.

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