HR Executive at Fossils Media
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Fossils Media - Digital Marketing Role (7-8 yrs)
Responsibilities:
- Plan and execute all digital marketing activities, including but not limited to Organic and Sponsored Campaigns on search and social media, marketing database, and email marketing campaigns
- Establish, measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Identifies the website's critical conversion points and drop-off points and optimizes user funnels to improve conversion rate.
- Collaborate with cross-functional teams to create landing pages and optimize the user experience
- Establish a digital marketing team by recruiting, orienting, training, and appraising employees.
Requirements:
- 7+ Years (with at least 4 years experience in managing a team) in B2C demand generation in the pharma/healthcare/wellness industry
- Exceptional track record of developing and implementing digital marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
- Experience in marketing automation/CRM tools like Marketo, Hubspot, Zoho, etc.
- Experience with A/B and multivariate experiments
- Solid knowledge of digital marketing tools such as Google Analytics, Semrush, Ahref, Moz, and Search Console
- Solid knowledge of MS Excel and PowerPoint.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
