Fortune Group - Digital Marketing Role (1-4 yrs)
Job Description
Key responsibilities:
1. Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans to achieve business objectives.
2. Search Engine Optimization (SEO): Optimize website content, structure, and meta tags to improve search engine rankings and drive organic traffic.
3. Pay-Per-Click (PPC) Advertising: Manage and optimize PPC campaigns across Google Ads, Facebook Ads, and other platforms to drive conversions and ROI.
4. Social Media Marketing: Develop and implement social media strategies to increase brand awareness, engagement, and website traffic.
5. Email Marketing: Create and send targeted email campaigns to drive conversions, nurture leads, and build customer loyalty.
6. Content Creation: Develop high-quality, engaging content (blog posts, articles, videos, etc.) to attract and retain target audiences.
7. Analytics and Reporting: Track and analyze digital marketing metrics (website traffic, engagement, conversions, etc.) to measure campaign effectiveness and inform future strategies.
8. Stay up-to-date with industry trends: Continuously educate yourself on the latest digital marketing trends, tools, and best practices.
Skills Required
- Social Media Marketing
- Google Analytics
- Digital Marketing
- Search Engine Optimization (SEO)
- Facebook Ads
