Forbes Advisor is looking for a dynamic and results-driven Marketing Operations Specialist, to be a part of exciting projects across geographies.

Advisor is an exciting new initiative in the personal finance space by Forbes. If you're looking for challenges and opportunities similar to those of a startup, with the benefits of a seasoned and successful company, then read on:

Responsibilities :

- Manage day-to-day trafficking of ad campaigns across all advertising platforms.

- Lead performance marketing activities with direct responsibility for strategizing all aspects of digital campaigns - campaign conceptualization, placement research, account structuring, conversion funnel optimization & reporting.

- Manage campaign expenses, ensure budget pacing, estimate monthly costs, and reconcile discrepancies, all while maximizing ROI

- Understand and implement complex tracking through URL parameters

- Research and analyze competitor advertising links

- Perform A/B testing for new user journeys, landing pages and creatives, to increase high-quality volume for all channels

- Generate actionable insights from data analysis that translate to valuable marketing decisions

Requirements :

- 3-5 years of hands-on experience in managing campaigns across various ad networks

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Excellent knowledge of CPL, CPA, CPV, and CPM campaigns

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Familiarity with multivariate experiments and campaign tagging

- Comfortable with navigating ambiguity on new projects/markets and able to run seamless operations.

- Proven knowledge of website structure and design, as well as marketing strategies and workflow models

- Should possess excellent quantitative and analytical abilities, with an affinity to work on large datasets. Comfortable with navigating ambiguity on new projects/markets and able to run seamless operations.

- Excellent communication, presentation, and storytelling skills.

Perks :

- Competitive compensation package

- Flexible working hours

- Fully stocked pantry

- Gaming area with table tennis, pool, and carrom tables

- Amphitheater for screening sports events, movies, and company-wide town halls

- Paid paternity and maternity leave

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.