FoodUnplugged - Deputy Manager - Marketing (2-10 yrs)
- Confers with Manager in defining annual business plan for the sales function based on the defined corporate strategies.
- Translates the annual sales plan into quarterly and monthly, weekly operational plans and develop, on a regional scale, sales targets and volume goals for each product/brand, in conference with the Regional Manager
- Receives finalized Sales Plan, compiles and communicates to Field executive
- Plans, organizes, implements sales programs for the area handled and is responsible for achieving overall sales objectives.
- Regularly monitors the orders taken by the sales executives. In case of non- achievement of sales target, takes appropriate measures.
- Positions new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through sales executive channel and keeping track of the process
- Actively tracks sales movement of competitors products and marketing activities through sales executive channel and marketing intelligence and communicate exception scenarios to regional manager
Arrive at Pricing & Costing
- Determines Net Realizable Value (NRV) & runs cost/benefit analysis on proposed price schedule. Forwards to superiors for review and approval
- Communicates pricing internally and to customers in the area handled
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