FlowerAura - Executive - Retention Marketing (0-2 yrs)
Responsibilities :
- Interact with core for planning and executing daily campaign for Email, SMS, WhatsApp, App Push, Web push, RCS
- Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey
- Proactive campaign management and consistently monitoring performance metrics such as CTR, Open rate, Delivery Rate, Conversion etc.
- Maintain high level of accuracy while executing campaign
Required Skills :
- Understanding of Marketing Channels such as : SMS, Email, push notifications and Retargeting
- Hands-on experience with Microsoft Excel for building reports
- Good quantitative aptitude and ability to perform analysis.
- Work Experience required : 0-2 years of hands on Retention marketing experience
- Excellent communication skills
