Talent Acquisition at Fleet Studio Technology
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Fleet Studio - Digital Product Marketing Manager (3-5 yrs)
Who we are
We provide a no-code, high velocity, all-inclusive digital accessibility SaaS to global brands to help them achieve complete ADA & WCAG compliance and inclusion like never before. Be a part of a product that strives to make the digital landscape equal for everyone to access it.
Key Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Use analytics tools to monitor and do complete data analysis from website traffic till conversion
- Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly
- Collaborate with team members on campaign development and implementation
- Measure campaign performance across channels and assess against goals
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
- 3+ years of experience doing B2B marketing and driving customer acquisition
- Understanding of online customer acquisition process is essential
- Prior work experience with CRM and Email marketing tools is mandated.
- Experience building and assessing reports from multiple sources, including email platform metrics and third-party analytics tools such as Google Analytics.
- Excellent communication skills and conveying ideas concisely, using data to support conclusions
- Innovative mindset and familiarity with A/B testing.
- Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
What You Get
- A completely non-hierarchical working environment to grow exponentially
- Direct working relationship with the Founder & CEO
- Experience in interacting with top global brands.
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