SUMMARY :

- Flatworld Solutions is seeking an analytical, strategic and experienced professional to lead and execute our B2B marketing strategy for IT and ITES business verticals. You must love to work in an intense and exciting environment, thrive on challenging goals and be a great team player.

- You will report to the Leadership Team / CEO and will be responsible for developing and executing marketing strategies and tactics that result in exceptional outcomes for the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

- Identify/Develop/Execute marketing strategies, compelling campaigns and partnerships to accelerate lead generation, revenue growth, drive traffic to our websites, increase sales pipeline, customer acquisition and nurture our existing database of leads

- Improve operational processes and reporting related to lead generation programs to measure effectiveness, performance and ROI of marketing spend

- Provide direction for strategic decision making by analysing each Demand Gen channel, identifying and understanding changes that drop/increase quality and quantity within each funnel

- Work closely with sales and operations teams to efficiently execute day-to-day objectives in line with high-level business goals

- Responsible for lead generation using social media channels - SEO, SEM, Linkedin, Content Marketing, ABM, Email Marketing and Marketing Automation

- Work effectively with the team to create a strong content marketing strategy and thought leadership plan

- Engage with external agencies effectively on SEO and Content Marketing to promote visibility amongst prospect customers

- Constantly track marketing KPI- s, prepare weekly/monthly/quarterly reports for the executive team based on annual marketing objectives that demonstrate contribution to new and add-on revenue goals

- Focus on building Flatworld brand awareness through the social media pages both to enable increase in the business queries and attracting talent.

- Responsible to evaluate the success of marketing programs and seek ways to improve returns promptly.

COMPETENCIES (SKILLS AND ABILITIES) :

- Demonstrated ability to deliver B2B marketing programs with proven results in IT & ITES industry

- Strategic thinker who can analyze markets and opportunities

- Excellent written and verbal communication skills

- Ability to manage a team of 8-12 members

- Superior business and financial acumen

- Ability to thrive in a fast-paced environment

- Ability to dig into data - analyze performance metrics for different marketing campaigns

EDUCATION AND EXPERIENCE :

- Bachelor's or Master's Degree in Marketing or related field

- 10+ years of experience in IT & ITES, with B2B marketing for BPO or IT services

- 5+ years of experience in working directly with sales teams to build pipeline and accelerate deals in the pipeline

- 5+ years of experience in a leadership role and managing a team.

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