Facebook Paid Marketing

Job Description:

- Knowledge of Facebook Ads Manager & Power Editor (Only Facebook conversion expert Needed)

- Facebook Blueprint Certification Understanding of custom audiences and lookalike audiences Ability to generate and install the Facebook pixel.

- Strong understanding of bidding techniques (Auto Bid, CPC, CPS).

- 2-3 years of experience managing Facebook & Instagram ad account(s).

- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

- Familiarity with A/B and multivariate experiments.

- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

- Experience working with popular social media advertising platforms found on Facebook with E-Commerce products (Facebook conversion).

- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results .

- Manage, mentor & grow the team members to deliver impact Candidate Profile Essential:-

- A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture.

- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns.

- Experience in handling annual performance advertising budgets of upwards of INR 2 Cr a month .

- Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general .

- At least 2 years of professional experience in managing performance campaigns .

- Excellent analytical, organizational, project management and time management.

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