About Fitelo :

We are Fitelo, your No.1 app for weight loss, diet planning, and better overall well-being. We're dedicated to giving you the very best of health and lifestyle from the comfort of your home or office. Every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better.

Never settle for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We're a team of health care experts from doctors to dietitian's to fitness coaches helping people to achieve their fitness goals.

About the role :

We are seeking an experienced Dynamic Content Strategist to oversee and execute our content strategy focused on producing high value content that delivers break-through perspectives an research-based insights to drive engagement with clients and prospects across multiple market segments.

Ideal candidate will have :

- Graduate/Post Graduate Degree with relevant content experience.

- Experience in consumer internet, B2C startups.

- Proficiency in Microsoft Office, AP style, grammar and efficient writing.

- Good analytical abilities to spot patterns and trends in content marketing data.

- A learning and growth Mindset, Moreover She/He should be passionate about work.

Specifically, this role will involve :

- Exhaustive research to gain in-depth knowledge of all customer personas.

- Collaboration with content management teams, creative teams, and writers to implement the strategy.

- Overseeing writing style and tone for all content developed for Instagram/YT/Blogs/UGC.

- Contribution to creative/content ideas for various social media properties.

- Creation of specifications and content appropriate for the brand's customer personas.

- Ensuring that the content strategy meets business objectives.

- Strategizing and improving content delivery and promotion.

- Analyzing current content inventory across sites and delivery models.

- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.

- Ensuring consistency across all content, from websites to social media channels and videos.

- Conducting site audits, competitor assessments and best of breed strategic analysis in support of projects Review data and analytics to ensure the content is working as hard as it can.