About FirstHive: Customer Data Platform | Marketing System of Intelligence

Firsthive (www.firsthive.com ), is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (Viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc) It integrates with all the customer touch points deployed by a brand to pull in data to a single interface and build rich customer profiles which can be split into relevant, intelligent cohorts. FirstHive also supports the creation and execution of customer engagement campaigns across email, SMS, Voice, browser, website, mobile applications, and social channels like Facebook, LinkedIn, Twitter, and Instagram.

We are a Microsoft Accelerator company, Netapp Excellerator #3 - League of Successful Start-up, 2018 and are also part of the Reliance Jio GenNext cohort. We were awarded the - League of 10- award as part of the - Emerge50- awards at the Nasscom Product Conclave 2017.

Job Title: Associate Client Success Manager / Client Success Manager

Key Responsibilities :

- Define the marketing segmentation, data, operations strategy and tech stack that enables strategic targeting, dynamic demand generation campaigns, performance measurement, price/promotion integration, and integrated reporting across sales and marketing.

- Use automation to solve business problems, collaborate with key stakeholders to identify gaps in current processes/systems, and optimize workflows to increase marketing and sales productivity

- Develop and implement integrated communication strategy aligned with marketing seasonal initiatives and product stories. Design and drive innovative consumer experience with an effective marketing mix.

- Create reporting and analytics on demand generation performance; including dashboards, campaign metrics, and attribution across marketing campaigns/channels (webinars, email marketing, trade shows; hosted events, digital advertising, social media, website, content, landing pages, etc)

- Ideate, plan, deploy and manage key consumer and channel incentive programs for Fortune 500 brands operating in India

- Undertake management and co-creation of CRM, digital and direct marketing based programs

- Prepare proposals and presentations to clearly articulate client program details to ensure that all internal and external stakeholders are on-board on the tasks of the marketing program

- Advice the clients on various marketing and communication activities to increase marketing ROIs

- Research competition, investigate benchmarks and provide suggestions for improvement & Mapping the market for the client, region-specific marketing campaign

Ideal Candidate & Desired skills :

- 3+ years of relevant experience

- Key/Mega account management in advertising, digital marketing, loyalty marketing, direct marketing & campaign management

- Extensive knowledge SEO, Adwords, social media management, email marketing, campaign management and similar

- Work experience on running campaigns using marketing automation tools such as Zoho CRM, WebEngage, CleverTap, Adobe Marketing Cloud, Pardot, SalesForce Marketing cloud, or similar

- Successfully and consistently delivering the responsibilities of Revenue Generation, Profitability, Market Share and Customer Satisfaction

- Excellent written, verbal communication and presentation skills

- Project management skills; executives also need to be good at handling time-sensitive projects and working to deadlines

- Good analytics and data inference skills

If you are interested in exploring this opportunity, please email your latest resume to proceed further.

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