Company profile :

- Firstcry.com, is a leading E-commerce company having its presence in India and abroad. The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India. It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands. It also roped in Bollywood's legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group.

- It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting. It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions.

- Softbank the world's 36th largest company is one of the major investors in Firstcry along with a few more. The valuation of the company, crosses the $1 billion mark, making it a unicorn in the kids space.

- The first International expansion for FirstCry is UAE, which went live in Oct 2019 and soon will be extending our footprints to Kingdom of Saudi Arabia.

www.firstcry.com

Retail Store Manager Job Responsibilities:

- This paragraph is the most important part of your retail store manager job description. After all, you want to ensure that the new candidate knows how to manage their staff and retail store. Keep in mind that retail floor manager duties and responsibilities may differ from what you would write in an assistant store manager job description.

- Completes store operational requirements by scheduling and assigning employees.

- Maintains store staff by recruiting, selecting, orienting, and training employees.

- Promotes optimum staff performance by coaching, counseling, and disciplining employees.

- Achieves financial objectives by preparing an annual budget, scheduling expenditures, and analyzing variances.

- Identifies current and future customer requirements by establishing rapport with potential and actual customers to understand service requirements.

- Ensures availability of merchandise and services by approving contracts.

- Formulates pricing policies by reviewing merchandising activities, determining additional needed sales promotion, and authorizing clearance sales.

- Markets merchandise by studying advertising, sales promotion, and display plans.

- Secures merchandise by implementing security systems and measures.

- Protects employees and customers by providing a safe and clean store environment.

- Maintains the stability and reputation of the store by complying with legal requirements.

- Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records.

- Leads operations by initiating, coordinating, and enforcing program procedures.

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