Instagram Influencer

Firstcry.com is looking for Creative Individuals for Instagram Influencer in Pune

Company Profile :

- Firstcry.com is Asia's largest online shopping portal for kids and baby products with more than 90000 products and over 9 lac happy customers. The company has been growing rapidly since its inception in 2010 and the trend continues. With the headquarters in Pune, it also has presence in Delhi, Bangalore & Mumbai. www.firstcry.com

Job specifications :

Required (Must Have) skills :

- Strong Communication (Written & Oral),

- Familiarity & affinity for Social Media platforms - Google, Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest forums and blogs

- Great at time management, organisation & planning

- Persuasion, Negotiation & Follow up skills

- Expertise in Word, Excel, Google Suite of tools

Desired (Good to have) skills : Understanding of Indian blogosphere, Understanding of online communities, Familiarity with content on the web, and PowerPoint; Familiarity with CMS structures (not compulsory)

Qualification : Graduate or Post Graduate in Marketing, Media, Public Relations or Communication Marketing

Experience : 0 - 3 years

- Any past experience working with influencers OR Preferably with agency / brand experience

The personality we are looking for :

1. Naturally outgoing and a people's person

2. Flexible and a quick learner

3. Extremely organized

4. Capable of self-managing and multi-tasking

5. Active user of social media platforms, loves Instagram & Snapchat

6. A strong team player - must be able to work with and for the team and willing to chip in whenever and wherever needed

7. High on integrity and ethics

Job Description :

- Your role will entail talking to some of the most amazing women in the digital space - moms who are doing some amazing work building themselves as Influencers across spaces like blogging, parenting, food, child development etc. with the objective of building a collaborator directory of influencers across multiple spaces - Parenting, Food & Nutrition, Wellness, Fitness, Travel, Fashion & Beauty & Early Learning.

- You will chat up, enlist super busy moms and work out solutions that excite them about contributing to the community; all while working around their schedules and managing internal requests and requirements.

Some of your tasks will include but not be limited to :

- Sourcing, building and maintaining the FirstCry Collaborator Network of bloggers, vloggers, advocates and influencers.

- Executing tasks related to outreach - inviting by drafting mails that resonate, connect and get a response, contacting and pitching FirstCry as a go-to platform for influencers to collaborate with and be active on.

- Building relationships and developing new ways to leverage influencers to achieve our goals

- Responding to collaboration requests coming in on all platforms and on email

- Persuading and negotiating terms that are mutually beneficial

- Executing, managing deliverables and invoicing in case of paid collaborations.

- Creating campaign reports and presenting results to internal and external audiences.

- Keeping track of past associations and maintaining databases

- Executing brand campaigns for clients when influencer campaigns are sold

- Working with cross-functional teams - content, marketing, finance & technology to enable seamless execution of campaigns and processes.

- Think of and propose innovative, creative and unique approaches to influencer marketing.

Project Description :

1. FirstCry Parenting Community - Building the Collaborator Network

2. Brand Campaigns involving Collaborators

3. FirstCry Intellikit Advocate Program

Roles and responsibilities :

- Be pro-active, anticipate the potential of an influencer and make a connection.

- Be super-responsive to emails, calls and messages - collaborators should never have to wait or wonder.

- Continuously be on the look out for influencers who are on the rise.

- Communicate your ideas clearly, professionally, and persuasively.

- Work with cross functional teams on a constantly flowing pipeline of projects.

- Represent FirstCry Parenting as the largest and most significant platform for influencers to be active on.

Interested Candidates can Walk-in for the Interview on the below mentioned address on 4th Jan'19(10am-5pm)

Office Address : firstcry.com Head Office, Rajashree Business Park, Near Panchratna Hotel, Tadiwala Road, Near Pune Station

Pradnya Rane
HR Team - Firstcry.com
02067298313/9527361487
pradnya.rane@firstcry.com

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