About Firstcry.com

Firstcry.com, is a leading E-commerce company having its presence in India and abroad. The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India. It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products, around 6000 brands.

It also roped in Bollywoods legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group. It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting. It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions. Softbank the worlds 36th largest company is one of the major investors in Firstcry along with a few more. The valuation of the company, crosses the $1 billion mark, making it a unicorn in the kids space.

Required (Must Have) skills:

- Hands-on with on-page activities including but not limited to keyword research, META details creation, heading tags and content optimization

- Develop detailed SEO specifications for any new pages/sections coming up on the site and have the same tested against the requirements

- Identify gaps & opportunities to recommend enhancements for better organic results

- Experience with working on mobile site for SEO is a must

- Keep abreast with latest search engine updates and share recommendations to adhere to the updated guidelines

- Possess an understanding of search engine friendly site structure, URL & directory structure and use the same in different scenarios

- Co-ordinate within the SEO team and liaise across various other departments

- Recommendations to devise high quality link strategies

- Use various tracking & analytics tools to monitor performance & health of the site, provide reports on a regular basis, and use these insights for optimizing further

Desired (Good to have) skills:

- Strong Analytical and Reporting Skills

- Proficiency at MS-Excel and other MS-Office/Open office tools

- Detail oriented with ability to research and organize

- Previous experience with E-commerce websites will be an added advantage

- Prior experience with SEO content optimization would be a plus

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