Role : Sr. SEO Analyst (Arabic) Industry E-Comm/Internet/Dotcom

Reporting : Manager SEO 

Location : Pune

Experience : 4-5 Years (On-page Web, Mobile Web & Off-page) Education Graduates with Relevant Experience

Job Description :

Key Responsibilities :

You will be assisting with executing on-page assignments, monitoring the site health & performance, work towards the optimization & enhancement of the web properties from the SEO perspective in alignment with business objectives, oversee the on-going off-page/link building activities, and drive the content optimization initiatives.

1. Hands-on with on-page activities including but not limited to keyword research, META details creation, heading tags and content optimization in Arabic & English language both

2. Arabic & English language proficiency and hands on SEO experience with Arabic & English websites

3. Familiar with Wordpress (WP) CMS and site management using WP editor, relevant plugins etc

4. Develop detailed SEO specifications for any new pages/sections coming up on the site and have the same tested against the requirements

5. Identify gaps & opportunities to recommend enhancements for better organic results

6. Experience with working on mobile site for SEO is a must

7. Keep abreast with latest search engine updates and share recommendations to adhere to the updated guidelines

8. Possess an understanding of search engine friendly site structure, URL & directory structure and use the same in different scenarios

9. Co-ordinate within the SEO team and liaise across various other departments

10. Recommendations to devise high quality link strategies

11. Use various tracking & analytics tools to monitor performance & health of the site, provide reports on a regular basis, and use these insights for optimizing further

Desired Candidate Profile :

- At least 4 years of relevant on-page SEO experience

- Strong analytical skills and knowledge of Google Analytics & Google Keyword Planner

- Hands-on with Google Webmaster Tools & Bing Webmaster Tools

- Experience with tools like Advanced Web Ranking, ScreamingFrog, XENU preferable

- Knowledge of advanced SEO techniques (Mobile site optimization, App indexing & Deep linking and App store optimization)

- Proficiency at MS-Excel and other MS-Office/Open office tools

- Detail oriented with ability to research and organize

- Previous experience with E-commerce websites will be an added advantage

- Prior experience with SEO content optimization would be a plus

- Excellent communication skills in English, both verbal and written

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