Senior HR Executive at Firstcry.com
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Firstcry.com - Paid Digital Marketing Manager (4-12 yrs)
Role Description:
- Plan & execute the paid digital marketing strategy for the business
- Understand, analyze traffic from Google and optimize it in conjunction with the overall business strategy
- Drive significant ROI improvement basis deep analytics, understand user journey and capabilities of the channel
Desired skills / experience:
- 4-8 years of experience with minimum 3 years of relevant work experience in digital marketing and analytics
- Awareness in key channels of digital marketing like Google, Facebook etc. to drive top of the funnel, SEM, Remarketing, app downloads campaigns
- Proficiency with Google Adwords, MS Excel, Google Analytics, SQL, or other DM tools.
- Excellent problem solving and analytical skills
- Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously
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